Why Reeds Rains

Reeds Rains has an enduring history with the Reeds name having been established in the 19th century, and is today a very well recognised and trusted brand. With 100 branches across the country there is large pool of buyers, sellers, landlords and tenants waiting to be connected. 

The Reeds Rains website punches above its weight and with over half a million visitors a month it ranks well ahead of many much larger agents. The Reeds Rains dedicated digital team work hard to ensure all our franchise branches have a Google presence in their local area.

Each year 15,000 estate and lettings agencies are assessed for property marketing, customer service and results and the top 20% of agents feature in the Best Estate Agency Guide. Reeds Rains is a consistent winner and has been voted EXCELLENT for Lettings for several years.

Our residential sales operation enables franchises to be 100% in control of the agreed, exclusive territory. Your team structure, approach to property marketing and the fees you charge are all set by you. Underpinned by substantially discounted rates with several marketing services suppliers, including portals.

There are also reciprocal arrangements in place, allowing branches to benefit from referrals generated in their territory where the business sits within another territory.
 

Lettings offers reliable and important, steady monthly revenue and is a long term income generator.

Our franchise model enables you to concentrate on the front end of your business while we take care of the complex aspects of client accounting, banking, HMRC and ARLA audits and returns, overseas landlords and tax statements. In addition to this, in an environment of increasing legislation we can offer expert advice on any matters that arise.
 

Reeds Rains’ parent company LSL is one of the largest providers of services to mortgage intermediaries, specialist mortgage and protection advice which means our franchises have a customer ready financial services solution ready to go from day one.
Reeds Rains is partnered with Embrace Financial Services which is a business specially designed to suit estate agency businesses with a five-star mortgage and protection service to your buyers, sellers and landlords. All you need to do is introduce Embrace to your customers and book them in for an appointment with one of Embrace’s specialist financial advisers. Embrace does all the rest. Highly revenue generative, providing essential income and added value to every sale and purchase - and even extends to buyers who do not end up buying one of your listed properties.
 

We manage a panel of carefully selected property lawyers, solicitors and conveyancing firms. Our conveyancing service offers you 100% profit, helps pipeline conversion and provides a no move no law firm fee option to your buyers and sellers.

Partnering with our nationally established experts from the LSL Land and New Homes division offers significant advantages for estate agency franchisees.  As part of the second-largest asset management group, you gain access to valuable introductions to developers and housing associations, as well as collaboration with esteemed industry partners.

Grow your business with new homes sales opportunities and exclusive membership privileges, including access to Part Exchange and disposal stock. Benefit from our invaluable leads on local planning applications and cutting-edge market intelligence reports. Our dedicated and experienced sales and marketing teams are committed to supporting the growth of your new homes business. They will assist you in identifying opportunities within your region and leverage our extensive network of registered active buyers and implement targeted marketing strategies including social media.

Your Move is partnered with First2Protect, a specialist insurance brand enabling you to offer home, landlord, tenant and specialist insurance solutions to your customers and earn on every policy sold. By helping to integrate the insurance process seamlessly into the property transaction, you will offer a smoother and more efficient experience for customers and gain from an additional revenue stream for your business.

One huge benefit of being a Franchise is that you don’t need to worry about marketing solutions. The Reeds Rains brand team keep the Reeds Rains brand materials updated and provide you with a constant flow of fresh new content and campaigns, including seasonal communications, evergreen campaigns and content adapted to ever-changing market conditions. 

At the centre of the digital universe is reedsrains.co.uk with over 500 thousand visitors a month. Every franchise branch gets their own proprietary platform to build tailored communications and presentations for their customers and every registered customer gets their own personal online account. Our e-marketing engages customers at key points in the journey and is all part of the service.

There are 25 other Reeds Rains franchisees and another 35+ across the larger group of Franchises owned by LSL. Through the Franchise Council, regular webinars and networking, there is no shortage of advice and support from like-minded entrepreneurs on hand.

The highlight of the networking calendar is the annual Franchise conference “Partnerships for Growth”.  All Franchisees have the chance to attend this 2 day event which is a pivotal platform for fostering collaboration, knowledge exchange and business growth. Educational sessions, workshops, and keynote presentations offer valuable learning experiences, equipping attendees with the tools and information necessary to enhance their operations. Moreover, the sense of community and shared purpose cultivated at these conferences can instil motivation, foster a sense of belonging, and inspire collective efforts toward the overall success of the franchise network. Ultimately, the annual franchise conference acts as a catalyst for ongoing success, fostering a culture of collaboration, learning, and innovation within the franchise community.

  Watch our 2023 Conference Roundup

At Reeds Rains the solution is never one-size fits all. We have many 1 branch franchises and several multi-branch franchises; some Franchisees started out by buying the business from the parent company; others by converting a local branch; and still more from a cold start. Some Franchisees were experienced estate agents, some local business entrepreneurs with no specific experience in estate agency. In all cases however, we do expect prospective Franchisees to have sufficient resources to be able to fund the investment themselves. In all cases however, we do expect prospective Franchisees to have sufficient resources to be able to fund the investment themselves. In some cases we may be able to introduce you to someone who can help you find appropriate sources of funding.

All franchisees have access to a Business Development Manager who will work with you from day one. They can provide advice to help grow your business including acquisitions of lettings portfolios. LSL have considerable acquisitions experience and if you are keen to grow your business via acquisition the teams can be on hand to help. Over the years we have developed a tried and tested due diligence process. We can help with negotiation, the legal process as well as helping integrate the acquisition into your existing business. In addition to this Reeds Rains will provide compliance help and advice with supporting documents to help you get on with running your business.