Become a franchise

Even better together

If you’re an independent estate agent and thinking about becoming part of an estate agency franchise group, why not send in an enquiry and we’ll call you to explain how it works and how we can work together. It’s all about you maintaining your independence and remaining the decision maker on all aspects of your estate agency, whilst having Reeds Rains to provide support and investment.

1. Investment to grow

We are committed to supporting our franchise partners grow their business whether that’s benefiting from cost efficiencies or investment opportunities, we are here to support you in driving your profit.

Here are some of the ways we can support your business growth.

Assisted Lettings Acquisitions

One key way to drive growth into an estate agency business is to acquire a lettings book. This could be to add lettings to your existing estate agency business or acquiring a lettings book to This will either add more landlords to your existing portfolio and expand your income, or if you are currently a sales only estate agency, this will add an important and non-cyclical revenue stream. For both we can offer lettings experts to help with due diligence and integration as well as financing options, and particularly if you haven’t run a lettings portfolio before, we will help you learn. Reeds Rains was a lettings agent first, before it was an estate agent, over 150 years ago!

Harness the buying power a franchise can offer

Operating over 300 territories gives us the opportunity to negotiate favourable pricing on key contracts across estate agency. You can benefit from cost efficiencies across a variety of suppliers.

Being a franchise brings many advantages to us when it comes to buying power with many of our suppliers so it makes it more affordable

Paul Rogers

Reeds Rains Franchise Director

Additional revenue stream opportunities

We can also introduce you to carefully chosen partners and other divisions of LSL Estate Agency Franchising including;

Associate (self-employed) option
Mortgages and general insurance
Conveyancing
Land and New Homes

2. Stay in control

We know you value your independence, and you’re the best person to run your business. So, we won’t interfere. All our franchise partners have the freedom to keep running things their way.

We simply offer you all the support you need to help you take your business from strength to strength.

What I like is that you get the best of both worlds, I run my own business and make my own decisions, but I also have the safety blanket and support that you get with being a franchisee

Matthew McCreath

Managing Director National Home Move

3. The gift of time & support

Networking

We have over 60 Franchise Partners across the UK ranging from multi branch franchises through to many one-branch operators. Every year all our Franchise Partners get together at our Franchising Conference to network, meet suppliers, share new ideas and learn.

Over the course of a year, there are also several regional franchise conferences as well as other networking events ensuring you have the opportunity to catch up with your fellow franchise partners. Many existing franchise partners find sharing best practice, marketing successes, recruitment strategies and compliance challenges amongst other things, with each other, really beneficial to help grow revenue and also for peace of mind.

I like the camaraderie, there’s lots of people at the conference and we can pick up the phone and speak to people. There’s always someone there to support

Andy Lee

Director Reeds Rains Franchise

Central support, saving you time

There are a number of central departments our franchise partners can take advantage of. Utilising these departments will potentially give you access to things you don’t currently have and will definitely give you some time back in your day.

There’s lots of support from compliance, and the marketing department is a huge plus. We as agents just want to be doing viewings and valuations and nothing really else

Ryan Andrew

Director Reeds Rains Franchise

Marketing support

As a franchise you benefit from the heritage of the Reeds Rains brand, and brand consistency is important. The central marketing team provide regular campaigns, promotional materials including canvassing, brochures and digital assets.

Marketing support also includes your ready-made digital universe which includes:

Local branch pages on reedsrains.co.uk
Customer online accounts to help your customers stay up to date with their sale, purchase or let
Triggered & bespoke email campaigns
A pre and post valuation digital platform, tailored to each branch including email communication, comparables, in-home presentations plus post valuation keeping-in-touch emails and tracking

Training & development

As one of our franchise partners you can take advantage of our Training Academy - a bespoke e-learning platform, with a breadth of content which has been developed over many years. For the most recent developments, webinars with specific suppliers and/or experts supplement the content in the Training Academy; and sometimes learning is facilitated simply by connecting a Franchisee who excels at a particular discipline with another who wishes to learn more about it.

Tech Stack

LSL Estate Agency Franchising have developed relationships with leading prop-tech suppliers and enjoy discounted rates. The tools have been integrated with our central Customer Relationship Management (CRM) system and the LSL I.T. systems to allow independent agency owners to plug and play.

The training team provide ongoing support and the Franchise Directors manage the accounts to ensure third-party suppliers are providing best-in-class service to our franchise partners.

Client accounting team and Credit Control Centre

Our Client Accounting team and Credit Control centre pick up two of the most arduous tasks for our Franchise Partners, giving you more time to concentrate on your customers and growing your business.

All our franchise partners are supported by a Franchise Director who is available to help with anything in the business.

The Reeds Rains Franchise Partner process

Simply complete our on-line enquiry form with a few details and we’ll make arrangements for our Exploratory Meeting.

Introductory call

We’ll discuss your ideas and plans and consider matters. We want to have a long-term and successful partnership, so it’s important that both parties are comfortable with one another!

Discovery day

We will schedule a one-to-one meeting where we will discuss our vision for a prosperous collaboration. During this meeting, you will gain insight into our values, our people and our strategies for achieving enduring success.

Business & operations plan

Having a business plan is a cornerstone for any operation and this provides an opportunity to discuss in detail your ambitions. We have decades of experience with businesses and we will help you with your expectations before any formal arrangements are agreed.

Induction & launch

You will receive induction training prior to the launch of your business, in which we will provide you with all the skills and knowledge to operate our Customer Relationship Management (CRM) software. Once completed, we will provide on-going support to ensure your success!

You're in control